May 30, 2022
Michael joins us to discuss ways to use podcasting to build authority, elevate your brand, and connect with clients.
During our conversation, Michael shares:
- Why choose podcasting as a way to share your message and connect with ideal clients
- Why the frequency of your content will depend on the stage of your business
- How to design a system for your podcast so that it maximizes the use of your time
- How to select the call to action for your podcast
- The most effective ways to promote your content, organically and through paid advertising
- How to position yourself as an authority even when you have an interview-based podcast
- The mindset required to succeed with content marketing in the long-term
About Michael:
Michael's words of inspiration in the face of business challenges are to realize that challenges are completely normal. What in the present moment might feel extremely hard, in months or years will not seem as difficult. Keep that in mind and take action to overcome the obstacles instead of funneling your energy to worrying.
Michael Zipursky is the CEO of Consulting Success®. The company has helped over 850 consultants from around the world in over 50 industries add six and seven figures to their annual revenues while building profitable, scalable, and strategic consulting businesses.
Connect with Michael at https://www.consultingsuccess.com https://www.facebook.com/michaelzipursky
https://www.linkedin.com/in/zipursky/ Download the FREE 47-Page Consulting Blueprint: Learn how to grow a successful consulting business https://www.consultingsuccess.com/blueprint